SEO

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White Hat SEO versus Black Hat SEO

In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine. The examples of a white hat search engine optimization (SEO) …

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Search Engine Optimization (SEO) Services

Search engine optimization offers a variety of services for solutions on ranking issues, and deficiencies. The services offered depends on the goals and needs that is appropriate for the development of your website. Here are the services offered: Website SEO Audit The SEO audit comes from a wide range of …

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The perfect SEO campaign requires balance

When it comes to online marketing, search engine optimisation is a term most marketing gurus are familiar with. Search engine optimisation or SEO is a strategy that helps websites and webpages to appear and rank higher among the search engine rankings. In detail, it studies the algorithms of different search …

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White Hat SEO versus Black Hat SEO

In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine.

The examples of a white hat search engine optimization (SEO) technique are:

  • Uses keywords
  • Uses descriptive, keyword-rich meta tags
  • Keyword analysis
  • Back linking
  • Link building
  • Content writing; a high-quality content and services
  • Makes the site easy to navigate
  • Makes the website load fast and mobile friendly

Meanwhile, black hat refers to the use of aggressive strategies, techniques, and tactics of search engine optimization. Its focus is not for human audience, and it does not follow the terms and regulations of the search engine. The only focus of this technique is the optimization of the website.

The examples of black hat search engine optimization (SEO) are:

  • Keyword stuffing
  • Invisible text
  • Doorway pages
  • Uses unrelated keywords to the page content
  • Page swapping
  • Content automation
  • Link manipulation

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