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White Hat SEO versus Black Hat SEO

In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine.

The examples of a white hat search engine optimization (SEO) technique are:

  • Uses keywords
  • Uses descriptive, keyword-rich meta tags
  • Keyword analysis
  • Back linking
  • Link building
  • Content writing; a high-quality content and services
  • Makes the site easy to navigate
  • Makes the website load fast and mobile friendly

Meanwhile, black hat refers to the use of aggressive strategies, techniques, and tactics of search engine optimization. Its focus is not for human audience, and it does not follow the terms and regulations of the search engine. The only focus of this technique is the optimization of the website.

The examples of black hat search engine optimization (SEO) are:

  • Keyword stuffing
  • Invisible text
  • Doorway pages
  • Uses unrelated keywords to the page content
  • Page swapping
  • Content automation
  • Link manipulation

Pages with malicious contents (such as, virus, malware, Trojan)

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