Perfect SEO Campaign Requires Balance

When it comes to online marketing, search engine optimisation is a term most marketing gurus are familiar with. Search engine optimisation or SEO is a strategy which helps websites and webpages to appear and rank higher among the search engine rankings. In detail, it studies the algorithms of different search engines and optimises the websites […]

Top Four Characteristics of a Good SEO Company

As search engines continue to evolve, search engine optimization becomes increasingly difficult. With a myriad of SEO companies, including snake oil type of salesmen, selecting the right SEO company becomes a cumbersome and taxing exercise. To ensure that you do not fall prey to misleading sales pitches, below are a few guidelines that you will […]

Google Mobilegeddon – SEO Update 2105

Google recently launched it’s latest algorithm update to it’s search engine on April 21st. Nicknamed ‘mobilegeddon’, the update has been changed to alter the search results for websites that are not mobile friendly for those who are performing searches from a mobile device. Google have decided to push this upon their users to enhance their […]