Recent Posts

How to get good backlinks for SEO purposes

Google has been cracking down on black hat link building tactics. With this crackdown, many SEOs struggling to figure out where and how to get high quality links for their website. Below, you’ll find a few strategies outlined which are sure to help you increase your website’s rankings. Press Coverage …

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Effective ways you can use SEO Infographics to earn quality links

SEO infographics are powerful tools to earn quality links. Through infographics, you can draw the attention of your targeted traffic and generate high quality links. Here’s how you can leverage on these tools. What Are Infographics? Infographics (informative graphics) are visual content combining text and images to deliver your message …

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Top four characteristics of a good SEO company

As search engines continue to evolve, search engine optimization becomes increasingly difficult. With a myriad of SEO companies, including snake oil type of salesmen, selecting the right SEO company becomes a cumbersome and taxing exercise. To ensure that you do not fall prey to misleading sales pitches, below are a …

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White Hat SEO versus Black Hat SEO

In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine.

The examples of a white hat search engine optimization (SEO) technique are:

  • Uses keywords
  • Uses descriptive, keyword-rich meta tags
  • Keyword analysis
  • Back linking
  • Link building
  • Content writing; a high-quality content and services
  • Makes the site easy to navigate
  • Makes the website load fast and mobile friendly

Meanwhile, black hat refers to the use of aggressive strategies, techniques, and tactics of search engine optimization. Its focus is not for human audience, and it does not follow the terms and regulations of the search engine. The only focus of this technique is the optimization of the website.

The examples of black hat search engine optimization (SEO) are:

  • Keyword stuffing
  • Invisible text
  • Doorway pages
  • Uses unrelated keywords to the page content
  • Page swapping
  • Content automation
  • Link manipulation

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