Recent Posts

Google Mobilegeddon – SEO update 2105

Google recently launched its latest algorithm update to its search engine on April 21st. Nicknamed ‘mobilegeddon’, the update has been changed to alter the search results for websites that are not mobile friendly for those who are performing searches from a mobile device. Google have decided to push this upon …

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10 steps to writing the perfect email (Infographic)

Email marketing is still the best way to keep your audience engaged with your products or services. EmailOctopus have kindly put together this actionable 10 step guide to writing the perfect email.

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Top maintenance tips for your WordPress blog

Do you perform self-hosting tasks on your WordPress blog? It is essential that you learn and follow these maintenance activities to keep your site looking great and easy to navigate. Make sure that you have a backup of your WordPress blog. You have two options to get this done. First, …

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White Hat SEO versus Black Hat SEO

In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine.

The examples of a white hat search engine optimization (SEO) technique are:

  • Uses keywords
  • Uses descriptive, keyword-rich meta tags
  • Keyword analysis
  • Back linking
  • Link building
  • Content writing; a high-quality content and services
  • Makes the site easy to navigate
  • Makes the website load fast and mobile friendly

Meanwhile, black hat refers to the use of aggressive strategies, techniques, and tactics of search engine optimization. Its focus is not for human audience, and it does not follow the terms and regulations of the search engine. The only focus of this technique is the optimization of the website.

The examples of black hat search engine optimization (SEO) are:

  • Keyword stuffing
  • Invisible text
  • Doorway pages
  • Uses unrelated keywords to the page content
  • Page swapping
  • Content automation
  • Link manipulation

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